Brainytoys recently introduced two toys to the American market - the Wiggles and Bee Movie MemoToys – and has just announced a new international licensing agreement to develop a range of Hummer products.
Gaining licensing deals for three such commercially successful brands would have been a coup for any toy company – the fact that a small Perth-based company has done it is testament to their creative technology.
The MemoToys line of products uses a ‘record and play’ technology which works particularly well with vehicle type toys. With the push of a button the toy ‘remembers’ the path it is making as it is pushed around. The push of another button sees the toy repeat the motions it just made. It is a type of play that strikes a chord particularly with preschoolers.
Gaining licensing deals for three such commercially successful brands would have been a coup for any toy company – the fact that a small Perth-based company has done it is testament to their creative technology.
The MemoToys line of products uses a ‘record and play’ technology which works particularly well with vehicle type toys. With the push of a button the toy ‘remembers’ the path it is making as it is pushed around. The push of another button sees the toy repeat the motions it just made. It is a type of play that strikes a chord particularly with preschoolers.
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